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Simon Pont
Goodreads Author
Born
in Keighley, The United Kingdom
Website
Twitter
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Member Since
July 2012
BRANDS AS TRANSMEDIA PORTALS -
WHERE ENTERTAINMENT MEETS MARKETING
(Picture: The DB10, on location in Rome.)
None of us should be satisfied with what we believe brands to be capable of.
Whatever we believe that capability, it can be more.
When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’.
Jenkins talked not of
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Remember to Breathe
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published
2012
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3 editions
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Digital State: How the Internet is Changing Everything
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published
2013
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6 editions
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The Better Mousetrap: Brand Invention in a Media Democracy
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published
2012
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5 editions
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Remember to Breathe by Simon Pont (2012) Paperback
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“Technology, society, media: these are mutable forms, shape-shifting, forever re-purposing themselves. They sit within the wild, weird and wonderful frame of change. But there is a frame.”
― The Better Mousetrap: Brand Invention in a Media Democracy
― The Better Mousetrap: Brand Invention in a Media Democracy
“Straight advertising’ is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It’s telling her she’s hot.”
― The Better Mousetrap: Brand Invention in a Media Democracy
― The Better Mousetrap: Brand Invention in a Media Democracy
“Like a squash ball, locked inside an all-glass court, played in a never ending Sisyphean rally between two invisible and equally able opponents, that’s what the Digital State first felt like. A descriptor in search of a winning shot, to break the deadlock, to set it free.”
― Digital State: How the Internet is Changing Everything
― Digital State: How the Internet is Changing Everything