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Brian Massey

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Brian Massey calls himself The Conversion Scientist, and he has the lab coat to prove it. His experience as a Computer Scientist, Salesman, Entrepreneur, and Internet Marketer PLUS his odd collection of neuroses makes him an ideal author for the topic of website conversion.

Your Traffic Fell 30 Percent. Your Targets Did Not.

Having trouble viewing the text? You can always read the original article here: Your Traffic Fell 30 Percent. Your Targets Did Not.

B2B sites have lost 20 to 30 percent of their organic traffic to AI search, and it is not coming back. In this episode of Intended Consequences, Brian Massey talks with Sahil Patel of Spiralyze about the new conversion math, why generated test ideas are systematically

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Published on September 03, 2026 08:36
Average rating: 3.96 · 56 ratings · 7 reviews · 2 distinct works
Your Customer Creation Equa...

3.81 avg rating — 32 ratings — published 2012
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Your Customer Creation Equa...

4.17 avg rating — 24 ratings — published 2012 — 2 editions
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The Secret of Lov...
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The Upside of Irr...
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Don Quixote
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Brian Massey wrote a new blog post

Your Traffic Fell 30 Percent. Your Targets Did Not.

Having trouble viewing the text? You can always read the original article here: Your Traffic Fell 30 Percent. Your Targets Did Not.B2B sites have lost Read more of this blog post »
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Quotes by Brian Massey  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“For a consultative site, you cannot talk only about your company and its products. You must talk about how your visitors can solve their problems and the problems of the stakeholders they report to.”
Brian Massey, Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist

“The story so far:
In the beginning the Universe was created.
This has made a lot of people very angry and been widely regarded as a bad move.”
Douglas Adams, The Restaurant at the End of the Universe

“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.”
Albert Einstein

“Don’t walk in front of me… I may not follow
Don’t walk behind me… I may not lead
Walk beside me… just be my friend”
Albert Camus

“So every day
I was surrounded by the beautiful crying forth
of the ideas of God,
one of which was you.”
Mary Oliver

681 My Friends — 9 members — last activity Oct 08, 2007 08:51AM
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Lauren Massey Now I have 6 friends!! Oh!! :)


Lauren Massey Oh! I now have 5 friends!! And its only day 2!!


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