Gregg Lederman is the author of Achieve Brand Integrity and the founder of Brand Integrity, Inc. (BI), a strategy practice group specializing in employee performance that has partnered with many of todays leading companies, including Wegmans Food Markets, Inc.; Hallmark Cards, Inc.; Erickson Retirement Communities; PAETEC Communications; Frito-Lay and the American Red Cross. He also is the co-founder of Potential Point, Inc., a provider of employee recognition software and consulting services. Lederman delivers keynote and interactive presentations in corporate settings and industry conferences, and teaches the Achieving Brand Integrity process as an adjunct faculty member to MBA students at the University of Rochesters William E. Simon GraGregg Lederman is the author of Achieve Brand Integrity and the founder of Brand Integrity, Inc. (BI), a strategy practice group specializing in employee performance that has partnered with many of todays leading companies, including Wegmans Food Markets, Inc.; Hallmark Cards, Inc.; Erickson Retirement Communities; PAETEC Communications; Frito-Lay and the American Red Cross. He also is the co-founder of Potential Point, Inc., a provider of employee recognition software and consulting services. Lederman delivers keynote and interactive presentations in corporate settings and industry conferences, and teaches the Achieving Brand Integrity process as an adjunct faculty member to MBA students at the University of Rochesters William E. Simon Graduate School of Business Administration."...more