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Jeremy Miller

Goodreads Author

Born

Toronto, Canada

Website

http://www.stickybranding.com

Genre

Business

Member Since

September 2014

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Jeremy Miller is a globally recognized branding expert and bestselling author of Sticky Branding and Brand New Name. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.For more information visit http://www.StickyBranding.com. ...more

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Where did you get the idea for your most recent book?

Jeremy Miller I was a sales guy who lost his competitive advantage. I joined my family's business in 2004, but found the business was crumbling all around me. Our s…moreI was a sales guy who lost his competitive advantage. I joined my family's business in 2004, but found the business was crumbling all around me. Our sales were flagging, we were bringing on terrible customers, and everything we tried to improve the situation wasn't working.

To get to the root of the problem I studied my business. I analyzed my business, my customers, and my market, and the findings shocked me. It wasn't our sales guys or sales processes that were failing, it was our brand.

To turn around the business we rebranded the company: a new name, new positioning, a new approach. Within 9 months of the rebrand the business turned the corner, and from then on the phone rang constantly with new customers. In fact, our brand drove all of our business development.

The experience was a wake up call. It taught me to succeed in this marketplace requires a new approach. It also triggered a deep passion for branding, and I conducted a decade long study on how small- and mid-sized companies grow incredible brands.

The book draws from my initial experience rebranding my family's business, and then incorporates my extensive research into SMB branding. I have distilled this expertise into a branding playbook for business owners, marketers, sales people, and professionals of small to mid-sized companies.(less)

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Jeremy Miller’s books

Average rating: 3.95 · 328 ratings · 30 reviews · 3 distinct works • Similar authors

	Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand 3.95 avg rating — 173 ratings — published 2014 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name 3.93 avg rating — 153 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Business and Branding 2-Book Bundle: Sticky Branding / Touch by Jeremy Miller (Goodreads Author), Tod Maffin (Goodreads Author), Mark Blevis 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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429 posts
Jeremy Miller's Blog

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.

You're reading by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

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Published on August 05, 2022 02:00

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Quotes by Jeremy Miller (?)

“Sticky Brands bring together purpose, vision, customer service, passion, operational excellence, and strategy to deliver remarkable customer experiences.”
― Jeremy Miller, Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand

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“If you are paying attention, your clients will tell you what they want and need.”
― Jeremy Miller, Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand

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“Sticky Brands bring together purpose, vision, customer service, passion, operational excellence, and strategy to deliver remarkable customer experiences. Customers don’t beat a path to the company’s door because of its marketing. Marketing hype scratches off quickly. Customers seek out Sticky Brands — and come back again and again — because those companies offer a compelling service and a memorable experience.”
― Jeremy Miller, Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand

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