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Joe Collins

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November 2025


Joe Collins is the author of The Revenue Locks: Unlock Your Unfair Advantage to Close Must-Win Deals.

He is also the founder of ACES Growth, a revenue consulting firm that helps B2B companies break through the four psychological barriers that prevent buyers from choosing them in must-win deals.

The Revenue Locks is based on his more than two decades of real-world experience, including 11+ years as an award-winning consultant where he trained 14,000+ sellers across six continents and worked with 250+ companies including 30+ Fortune 500 organizations.

Connect with Joe on LinkedIn or visit acesgrowth.com to learn more about his work.
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The Revenue Locks: Unlock Y...

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How to Use This Book: A Guide for Sales Leaders

Let's be honest about why you picked up The Revenue Locks. You're losing three out of four qualified deals, and it's killing you. Not just your quota, but your credibility. Every board meeting, every forecast review, every pipeline discussion ends with the same question: "Why aren't we winning more?"

In my first article, I explained why I wrote this book: to solve the 75% problem plaguing B2B sales Read more of this blog post »
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Published on November 12, 2025 06:55

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Joe Collins wrote a new blog post

How to Use This Book: A Guide for Sales Leaders

Let's be honest about why you picked up The Revenue Locks. You're losing three out of four qualified deals, and it's killing you. Not just your quota, Read more of this blog post »
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