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Brad Chase

Goodreads Author

Born

The United States

Website

https://www.bradchase.net/

Genre

Business, Nonfiction

Member Since

March 2012

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Brad Chase has had a broad and extensive business career. He has advised leaders of businesses of many different sizes, from startups to Fortune 500 firms, and in many different kinds of markets, from mobile and education to enterprises and consumer services. Some of the companies he has worked with include GE, Telstra, VMware, Mozy (a subsidiary of EMC), Blucora, Sonos, Vizrea, and Crisply. He has also held leadership positions on the boards of many companies and nonprofit organizations, including Expedia, Ooyala, DreamBox, Brooks, Boys and Girls Clubs of King County, and The Nature Conservancy. As a public speaker, Brad has spoken about his particular theory on business strategy, Strategy First, to executives at large and small businesses Brad Chase has had a broad and extensive business career. He has advised leaders of businesses of many different sizes, from startups to Fortune 500 firms, and in many different kinds of markets, from mobile and education to enterprises and consumer services. Some of the companies he has worked with include GE, Telstra, VMware, Mozy (a subsidiary of EMC), Blucora, Sonos, Vizrea, and Crisply. He has also held leadership positions on the boards of many companies and nonprofit organizations, including Expedia, Ooyala, DreamBox, Brooks, Boys and Girls Clubs of King County, and The Nature Conservancy. As a public speaker, Brad has spoken about his particular theory on business strategy, Strategy First, to executives at large and small businesses, to incubators, at conferences, and to students at topflight MBA programs.

Before consulting, board work, and speaking, Brad spent 14 years at Microsoft finishing his tenure as a Senior Vice President and Executive Officer managing a team of over 4,000. From April 1999 until mid-2002, Brad led MSN.com’s transformation from an unsuccessful internet service to the worldwide traffic and search leader. Under his leadership at MSN, search traffic, revenue, and internal team morale all more than doubled.

Prior to MSN, Brad led marketing for the client and server business for Windows 2000, Windows 98, and Internet Explorer (IE) versions one through five. Brad’s marketing team introduced a new, more profitable product strategy for the server and client businesses, successfully launched Windows 98 and Windows 2000, and helped IE become the market leader. Brad also developed and led the marketing strategy, execution, and worldwide, record-breaking launch of Windows 95, which is often considered the event and product that ushered computers and software into the mainstream. Brad and his team won numerous awards for the Windows 95 marketing effort. Brad also oversaw the launches for both MS-DOS 5 and MS-DOS 6 and was the first marketing leader for Microsoft Office.

In addition to his nonprofit board work and personal giving, Brad has donated tens of thousands of dollars to charitable causes through his side company Entspire, maker of the fun and fascinating origins game, Orijinz.

Prior to joining Microsoft in 1987, Brad worked as a sales representative for Boise Cascade's office products division. He holds an MBA from Northwestern's Kellogg School of Management and a BS degree from the University of California at Berkeley.

More about Brad can be found on his website: bradchase.net.

His first book, Strategy First: How Businesses Win Big, releases in June 2020. ...more

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Brad Chase's Blog

Comedy in the courtroom

Comedy in the courtroom, I am told, is unusual. But when I was a witness in the 1999 Microsoft anti-trust case there was one exchange I had with David Boies, the lawyer representing the government, that had everyone laughing uproariously.

For context, Boies asked the judge to rule that Microsoft witnesses could not speak to their lawyers about the substance of the case while we were on the stand. T

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Brad Chase’s books

Average rating: 3.17 · 48 ratings · 15 reviews · 8 distinct works • Similar authors

	Strategy First: How Businesses Win Big 4.13 avg rating — 31 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Un Pagan Christianity: Exploring the Real Roots of Our Church Practices 1.41 avg rating — 17 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Cold Case Christianity and the Church: 66 divisions in church teachings and 73 teachings of the early church 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	WARNING! The Bible in a Year by Fr. Mike Schmidtz & The Great Adventure Bible by Jeff Cavins are A+ resources, but to be Holy You Should Avoid These: The 5 Dysfunctions of a Catholic 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	2026 FIFA World Cup Travel Guide: Explore Top Destinations, Stadiums, and Local Experiences Across North America 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	FIFA 2026 Monde Tasse Voyage Guide: Explorez les meilleures destinations, les stades et les expériences locales à travers l'Amérique du Nord 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	FIFA 2026Welt Tasse ReisenFührung: Entdecken Sie Top-Reiseziele, Stadien und lokale Erlebnisse in ganz Nordamerika 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	FIFA 2026 Mundo Taza Viajar Guía: Explora los principales destinos, estadios y experiencias locales en América del Norte 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Brad is Currently Reading

Brad Chase is currently reading

Mother Mary Comes to Me

by Arundhati Roy (Goodreads Author)

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Brad Chase rated a book liked it Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right by Jane Mayer	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Brad Chase is currently reading Mother Mary Comes to Me by Arundhati Roy (Goodreads Author) Goodreads Choice Awards Nominee in Readers' Favorite Memoir	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Brad Chase rated a book it was amazing The Elements (The Elements, #1-4) by John Boyne (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Brad Chase rated a book it was amazing Theo of Golden by Allen Levi (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Quotes by Brad Chase (?)

“The bets you take determine the success you make.”
― Brad Chase, Strategy First: How Businesses Win Big

tags: business, leadership, leadership-development, strategy, technology

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“Some business leaders think they’d rather have great execution than superior strategies, but the truth is you can’t have the first without the second.”
― Brad Chase , Strategy First: How Businesses Win Big

tags: business, leadership, leadership-development, strategy, technology

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“Business success requires Strategy First!”
― Brad Chase , Strategy First: How Businesses Win Big

tags: business, leadership, leadership-development, strategy, technology

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Brad’s Quotes

“Business success requires Strategy First!”
― Brad Chase , Strategy First: How Businesses Win Big

tags: business, leadership, leadership-development, strategy, technology

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“Building winning strategies is the leadership success imperative.”
― Brad Chase, Strategy First: How Businesses Win Big

tags: business, leadership, leadership-development, strategy, technology

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“The bets you take determine the success you make.”
― Brad Chase, Strategy First: How Businesses Win Big

tags: business, leadership, leadership-development, strategy, technology

1 likes

“Business success requires a winning strategy; there is no successful company that doesn’t have one.”
― Brad Chase, Strategy First: How Businesses Win Big

tags: business, leadership, leadership-development, strategy, technology

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tags: business, leadership, leadership-development, strategy, technology

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