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Greg Thain

Goodreads Author

Born

in The United Kingdom

Website

http://fmcgbook.com/

Twitter

gregthain

Member Since

September 2014

URL

https://www.goodreads.com/gregthain

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Greg Thain has over 40 years experience developing businesses and is an expert in marketing, market research, internet/tech, real estate, investment & property funds, publishing, and consultancy with a focus for the last 22 years in emerging markets. Involved in politics as a candidate for the UK Conservative Party for the European Parliament in 1991.

CEO of M3 - Modern Marketing Media, an innovative and groundbreaking digital internet business.

CEO and Facilitator of Storewars International, the world’s leading business simulation

Author of “Storewars: The Battle for Mindspace & Shelfspace” published in 2012 and “FMCG: The Power of Fast-Moving Consumer Goods” published in 2014 with John Bradley.

Upcoming Book “E-Retail 2014: Zero Friction” wit ...more

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Greg Thain’s books

Average rating: 3.98 · 128 ratings · 21 reviews · 4 distinct works • Similar authors

	Fmcg: The Power of Fast-Moving Consumer Goods by Greg Thain (Goodreads Author), John Bradley 3.98 avg rating — 66 ratings — published 2014 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain (Goodreads Author), John Bradley 3.93 avg rating — 58 ratings — published 2012 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	E-Retail Zero Friction In A Digital Universe by Greg Thain (Goodreads Author), Alexandra Skey 4.50 avg rating — 4 ratings — published 2015 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	FMCG: The Power of Fast-Moving Consumer Goods by Greg Thain (Goodreads Author), John Bradley 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Greg Thain (?)

“Generics would only come in one size and variant, never be promoted through price or displays and thus would not account for much volume. But they did set a marker for how low a price could be and still generate decent margins. For”
― Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

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“Procter & Gamble, America’s largest FMCG company, announced the acquisition of Gillette. Both companies had decades of success developing technologically advanced products and building enviable mindspace positions, yet these were no longer enough to guarantee their desired shelfspace. They realised the only way to compete with the retailers was to become big enough to matter to them.”
― Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

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“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness levels. Thus, there is much more fluidity in retail branding, with old names being quick to disappear once a better/stronger player muscles in. Retailers hope that, as they develop multi-format strategies and are now the largest advertising spenders, their brands will develop a greater permanence.”
― Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

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This group is dedicated to connecting readers with Goodreads authors. It is divided by genres, and includes folders for writing resources, book websit ...more

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This Group is only for authors who are looking for reviews and Reviewers who love to read books and share their reviews.

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Need a place to advertise your blog? You can do that here. Need a place to advertise your book? You can do that here. Need a place to discuss books? Y ...more

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This group is to review books essential and useful for creating, running and growing businesses.

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Being an indie author means you are part of an ever-growing family of like-minded individuals all working toward the same ultimate goal-writing and pu ...more

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A place were authors can come and get all the help they need in one place. Don't know how to do something? We can help. ...more

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Writers, come one come all! Do you like writing while sipping on a cup of coffee, or rather, hot chocolate? Or any drink for that matter. Writer's Ca ...more

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"Calling All Readers" Discover new books for your shelf and read the reviews from Premium Promotional Services. SCROLL DOWN to BOOKSHELF. Enjoy! Auth ...more

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I haven't found a club yet where people can just make a topic and promote. That's what this club is for. ...more