David Somerfleck

“...the reality is that most people (aka the public at large or wantrepreneurs with no skin in the game) see "Shark Tank" and think that all they need to be multi-millionaires overnight is to come up with a cool idea and pitch it to a group of fatcats. You can't have sales without business development and you can't have business development without sales. It's like digital marketing without SEO, eCommerce, branding, design, and content. It's popular and easy to see complex processes as simple one and done single items, but it's not the real world.
When we break down goals into realistic point by point objectives needed to achieve that goal, then break down steps in a chain needed to attain each objective point, then figure out how we have to behave and who we have to become to put that chain into action, things get done quickly.”
― David M. Somerfleck

“A marketing consultant I knew was hired by a family-owned agency because he was dating one of the family members. Clients were leaving the agency in droves and this person didn't understand his duties or how to execute them.

The agency owner's solution was to encourage the consultant to spend more time with senior staff who were more experienced; hoping this exposure would give the consultant insight and dedication. This consultant did not change or grow so the agency owner asked several of us for input. I told the agency owner that until this employee was shown direct benefits and need to improve there was no motivation for him to do so.

Until there is a perceived need for growth, there isn't likely to be actual growth.”
― David M. Somerfleck, Quotes to Inspire & Elucidate: Business Marketing & Digital Marketing Insights

“The old adage "you can lead a horse to water, but you can't make it drink," is as true todoay as it was when it first originated.

Your employees (and friends or family members for that matter) have to see (and often feel) a reason to take specific measured actions before they will do so.

Dr. Elizabeth Kubler-Ross documented this in her work on dealing with the loss of a loved one, where people often negotiated or denied rather than deal with what was in front of their faces.

This is just as relevant in business as it is in relationships.”
― David M. Somerfleck, Quotes to Inspire & Elucidate: Business Marketing & Digital Marketing Insights

“According to leading industry sources, 82% of smartphone shoppers conducted "near me" searches.

This means that sophisticated consumers want to find local businesses. Local SEO helps businesses accomplish that. If we add eCommerce to that business' online presence, we're more likely to increase sales even further since we make it easier for consumers to make purchases.

Local SEO and eCommerce when used properly, and in tandem, can be powerful for the organized and committed business owner.”
― David M. Somerfleck, Quotes to Inspire & Elucidate: Business Marketing & Digital Marketing Insights