Nick Usborne

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Nick Usborne



My name is Nick Usborne, and my passion is writing for the web and helping startups, small companies and freelancers grow and prosper.

In addition to my copywriting and consulting work, I also help freelancers improve their writing skills and freelance business skills through my blog and my programs.

That's where I am today, and here is how I got here…

Over the course of a copywriting and consulting career spanning thirty years, offline and then online, I have worked with dozens of major companies, including:

Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and others.

During my years as a di
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Nick Usborne isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

The Three Pillars of Content: Why Most Writers are Missing the Only One That Matters

Story, over narrative and voice.

In my last post, we talked about the “AI Sameness Trap.”

It’s that gray, middle-ground world where everything sounds like everything else because it’s all being drawn from the same statistical well.

If you’re a content writer, your first instinct to avoid this trap is probably to work on your prompting. You try to tell the AI to “sound more professional” or “write in the style of a witty New Yorker

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Published on January 29, 2026 06:11
Average rating: 3.63 · 110 ratings · 13 reviews · 10 distinct works
Net Words: Creating High-Im...

3.35 avg rating — 68 ratings — published 2001 — 3 editions
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Popcorn Content: The craft ...

3.78 avg rating — 23 ratings — published 2012
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Writing Rituals: A producti...

4.50 avg rating — 6 ratings — published 2009 — 2 editions
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New Path to Riches: How You...

really liked it 4.00 avg rating — 6 ratings — published 2009 — 5 editions
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Affirmations For Freelancer...

it was amazing 5.00 avg rating — 4 ratings
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The Business Owner’s Creati...

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it was amazing 5.00 avg rating — 1 rating — published 2010 — 2 editions
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How to make money as social...

really liked it 4.00 avg rating — 1 rating — published 2013
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How to Write Your Own Money...

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Net Words 1st (first) editi...

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New Path to Riches : How Yo...

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