Jon Burkhart

“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go down the chute.”
― Tina Fey, Bossypants

“your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”
― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”
― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.

Someone can always do your job a little better or faster or cheaper than you can.

The job might be difficult, it might require skill, but it's a job.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.

The job is not the work.”
― Seth Godin, Linchpin: Are You Indispensable?