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Dan Pontefract

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Dan Pontefract

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Dan Pontefract is a leadership and corporate culture strategist and an award-winning author with over two decades of senior executive experience at SAP, TELUS, and Business Objects.

Since launching Pontefract Group in 2018, he has worked with organizations worldwide, including Salesforce, Amgen, Nestlé, Autodesk, Manulife, BMO, Nutrien, and Virgin Media O2.

He has presented at four TED events and delivered over 600 keynote talks in Australia, the Middle East, Europe, the US, and Canada.

He is the author of Work-Life Bloom (winner of the 2024 Thinkers50 Best New Management Book and the Axiom Business Book Awards Gold Medal), Lead. Care. Win., Open to Think, The Purpose Effect, and Flat Army.

He writes for Forbes and Harvard Business Review a
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Dan Pontefract I wrote THE PURPOSE EFFECT to prove that there is a link between purpose and culture.

While my first book, FLAT ARMY, focused on organizational culture…more
I wrote THE PURPOSE EFFECT to prove that there is a link between purpose and culture.

While my first book, FLAT ARMY, focused on organizational culture, I figured out after publishing it there was something missing.

The concept of purpose was something I wanted to explore deeply, and prove that an organization and its employees are better off with the dynamic duo of culture + purpose.

You could say that THE PURPOSE EFFECT is the sequel to FLAT ARMY.


Through the three years of writing THE PURPOSE EFFECT, I have discovered and proved my thesis that purpose is a very close partner of culture.

If the purpose of the organization and its team members is aligned—and the organization is operating in an open, collaborative and harmonious culture—it delivers the one-two punch of societal and organizational benefits. THE PURPOSE EFFECT is, therefore, not only a sequel but a companion to FLAT ARMY. It connects the dots between purpose and culture, and it solidifies the outcomes of an engaged organization, improving personal and organizational results.

goats2016In parallel, Denise (my infinitely better half) and I have three children (we call goats), now aged 13-, 10- and 9-years old. There is not a day that goes by where I am not thinking about the goats and their future.

I want nothing more for them than to either start an organization or work in an organization that spills over with purpose. As a parent, I hope THE PURPOSE EFFECT is being demonstrated in our household (by Denise and I) and in the organization where we have chosen to work. I hope our goats look up to both of us as role models of purpose.(less)
Dan Pontefract "A drunken man's words are a sober man's thoughts." So scotch. (Ok, once in a while.)…more"A drunken man's words are a sober man's thoughts." So scotch. (Ok, once in a while.)(less)
Average rating: 3.64 · 358 ratings · 62 reviews · 11 distinct worksSimilar authors
Flat Army: Creating a Conne...

3.41 avg rating — 112 ratings — published 2013 — 17 editions
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The Purpose Effect: Buildin...

3.63 avg rating — 96 ratings — published 2016 — 8 editions
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Open To Think: Slow Down, T...

3.68 avg rating — 66 ratings3 editions
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Lead. Care. Win. How to Bec...

3.81 avg rating — 59 ratings — published 2020 — 5 editions
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Work-Life Bloom: How to Nur...

4.16 avg rating — 19 ratings3 editions
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The Rise, Fall and Rise of ...

3.75 avg rating — 4 ratings
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The Future of Work Is Grey:...

it was amazing 5.00 avg rating — 2 ratings
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Open to Think: Slow Down, T...

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Tus propósitos y sus efecto...

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Aprende a Pensar [Learn to ...

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More books by Dan Pontefract…

Take The Age Awareness Assessment To See If You Are Age Golden or Not

I am excited to share the news that my “AGE AWARENESS ASSESSMENTS” are now available for you to take. THEY’RE FREE!! How age-ready are you? How age-ready is your organization? Two different assessments, but both are asking important questions about age. Determine whether you and your organization fall into one of the following categories: 🥇…

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Published on January 31, 2026 10:17

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Dan Pontefract wrote a new blog post

Take The Age Awareness Assessment To See If You Are Age Golden or Not

I am excited to share the news that my “AGE AWARENESS ASSESSMENTS” are now available for you to take. THEY’RE FREE!! How age-ready are you? How age-re Read more of this blog post »
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Quotes by Dan Pontefract  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Employee Engagement: The state at which there is reciprocal trust between the employee and leadership to do what's right however, whenever and with whomever.”
Dan Pontefract, Flat Army: Creating a Connected and Engaged Organization

“Open Leadership: the act of engaging others to influence and execute a coordinated and harmonious conclusion. ”
Dan Pontefract, Flat Army: Creating a Connected and Engaged Organization

“Take care of your employees, and they’ll take care of your customers.”
Dan Pontefract, The Purpose Effect: Building Meaning In Yourself, Your role, and Your Organization

“Employee Engagement: The state at which there is reciprocal trust between the employee and leadership to do what's right however, whenever and with whomever.”
Dan Pontefract, Flat Army: Creating a Connected and Engaged Organization

“Open Leadership: the act of engaging others to influence and execute a coordinated and harmonious conclusion. ”
Dan Pontefract, Flat Army: Creating a Connected and Engaged Organization

“The Purpose Effect results in a higher calling, where individuals and organizations seek to improve society to benefit all stakeholders.”
Dan Pontefract, The Purpose Effect: Building Meaning in Yourself, Your Role, and Your Organization

“Each of us deserves a life where we get paid to fulfill our purpose, in an organization that consciously chooses to do good.”
Dan Pontefract, The Purpose Effect: Building Meaning in Yourself, Your Role, and Your Organization

“If work is to make a life the purpose of the organization might need to shift to include a greater degree of meaning.”
Dan Pontefract, The Purpose Effect: Building Meaning in Yourself, Your Role, and Your Organization

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