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Knox Keith
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October 2023
When An Idea Becomes An Asset: My Trademark Journey
Every symbol on a brand mark tells a story. For years, “Digital Validation” carried a ™ next to it — on the book cover, in keynote decks, across every client deliverable. As of this week, it carries something different: an ®.
It’s a small visual change. But it marks a real milestone, and it’s worth explaining why — both for what it means for the framework, and for any executive out there building i
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Validated: Add Value. Build Trust. Be Seen.
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I came into Well-Being from a fairly traditional performance mindset—set goals, move fast, deliver, repeat. That model has served me well in many ways, but it also has limits. What I appreciated about this book is that it doesn’t argue against perform ...more |
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Feb 26, 2026 05:46PM
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