Liz Thach

“marketing activities are performed in an attempt to satisfy the wants and needs of people in a way that provides an adequate profit to the company. However, this implies that you know and understand the needs and wants of your customers. It makes sense that the more you know about the wants and needs of your potential customers, the better you can meet or exceed their expectations.”
― Liz Thach, Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market