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Peep Laja
* Note: these are all the books on Goodreads for this author. To add more, click here.
“Remember - every "mistake" a user makes is not because they're stupid, but because your website sucks.”
― Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
― Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
“Instead of trying to out-spend, out-sell, or out-sponsor competitors, try to out-teach them," say the guys over at 37Signals (see the video here), and they’re right. This captures the essence—use your blog to teach and educate your prospects and customers.”
― How to Build Websites that Sell: The Scientific Approach to Websites
― How to Build Websites that Sell: The Scientific Approach to Websites
“You start by figuring out which pages cause the biggest drop-offs - where the flow is stuck. Once you understand WHERE the problem is, you proceed to identifying WHAT the problem is.”
― Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
― Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
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