Christopher Craft's Blog

We’ve already established thatbloggingis an integral part of any business’content marketingstrategy, but once you decide to start blogging, how do you determine the type of content your business blog should publish? As content creators, we atNao Media & Consultingknow that there’s no one answer to that question. There’s a myriad of possibilities of what type of content could get used on your business blog. However, there is one...

Nao Media & Consulting is a content creation company – and has created online content for upwards of three years now. Nao has worked with clients as diverse as used golf ball companies to indie rock musicians, creating online content through various social media channels including blogs and email marketing. And chances are, content creators today will be working with a wide variety of clients and must develop content for all types of business.

Content is the big social media buzzword of 2014....

On first look, using Snapchat as a marketing or branding tool seems preposterous. It’s a tool used by teens! Snapchats only last for 10 seconds! All our hard work will be gone and we won’t have anything to show for it!

But let me rephrase those concerns: Snapchat is a tool used by millions of teens. You only get 10 seconds to capture their imagination! It’s a great challenge to build memorable moments in that span!

If you can harness the power of Snapchat correctly, you have access to an audien...

So, you worked hard setting up your business website. You spent money on a URL and servers. You set up an ecommerce shop to sell your product. And you officially launched. Now what?

Your biggest obstacle is standing out in a sea of competition. There’s a theory termed “Attention economy” that says that due to the vast information of the internet and the distractions of social media, our most important commodity what we pay attention to. So how do you get potential customer’s attention? It come...

Storytelling and content creation takes all different forms. While the most popular medium of content is written (blogging), there’s numerous ways to get your brand’s story into the world. One oft look, but potentially lucrative alternative to blogging is creating video content on YouTube.

Watching a YouTube video is a different experience than reading a blog on WordPress. Now, that’s an obvious but important statement. On one hand, a potential customer can read your blog at their own leisure...

Storytelling and content creation takes all different forms. While the most popular medium of content is written (blogging), there’s numerous ways to get your brand’s story into the world. One oft look, but potentially lucrative alternative to blogging is creating video content on YouTube.

Watching a YouTube video is a different experience than reading a blog on WordPress. Now, that’s an obvious but important statement. On one hand, a potential customer can read your blog at their own leisure...

The ratings are in: the 2014 Masters had the lowest rating since 1993. Although the tournament, the most prestigious in golf, didn’t come down to the final holes, it was still a shame for two reasons. First, Bubba Watson added to his folk story. And second, it was the coming out party for 20 year old Jordan Spieth.

That’s what ratings you get when there’s a tournament with no Tiger Woods, and no Phil Mickelson. The apathy doesn’t extend to only television audiences – ticket prices were down 22...

The ratings are in: the 2014 Masters had the lowest rating since 1993. Although the tournament, the most prestigious in golf, didn’t come down to the final holes, it was still a shame for two reasons. First, Bubba Watson added to his folk story. And second, it was the coming out party for 20 year old Jordan Spieth.

That’s what ratings you get when there’s a tournament with no Tiger Woods, and no Phil Mickelson. The apathy doesn’t extend to only television audiences – ticket prices were down 22...

The 2014 National Title game between the UConn Huskies and Kentucky Wildcats drew 21.2 million viewers. The game was a culmination of what is now a cultural touchstone – March Madness. From Selection Sunday, to filling out brackets in the office pool, to the title game, March Madness is three week long Event. So what are the marketing lessons you can learn from March Madness to apply to your future projects?

1. Make it an event: From conference tournaments, to bracket experts, to Selection Sun...

The 2014 National Title game between the UConn Huskies and Kentucky Wildcats drew 21.2 million viewers. The game was a culmination of what is now a cultural touchstone – March Madness. From Selection Sunday, to filling out brackets in the office pool, to the title game, March Madness is three week long Event. So what are the marketing lessons you can learn from March Madness to apply to your future projects?

1. Make it an event: From conference tournaments, to bracket experts, to Selection Sun...