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Yoel Frischoff
Goodreads Author
Born
in Jerusalem, Israel
Website
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May 2026
Tangibles, Arc I: Why hardware is still hard
Software teams fix a bug and ship the fix before lunch. Hardware teams don't get that luxury. Every design decision ends up in steel, silicon and plastic, and there is no undo button.
That is where Tangibles starts. Arc I, "Hardware challenges, old and new," covers the first four chapters, and it is the least comfortable part of the book. Before talking about platforms, services and recurring reven Read more of this blog post »
That is where Tangibles starts. Arc I, "Hardware challenges, old and new," covers the first four chapters, and it is the least comfortable part of the book. Before talking about platforms, services and recurring reven Read more of this blog post »
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Tangibles: How Software Turns Hardware into Platforms
by
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published
2026
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4 editions
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"Tangibles: How Software Turns Hardware into Platforms by Yoel Frischoff is an indispensable field manual for anyone exhausted by the tech industry’s persistent "software eats the world" myopia. Drawing on over three decades of frontline experience, F"
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"Sony launched an excellent e-reader first. Amazon built a reading relationship and won. Yoel Frischoff's Tangibles calls that kind of product a tangible: hardware that software keeps improving after the sale, turning a device into a platform. It puts"
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Yoel Frischoff
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Harper Quinn's review
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Tangibles: How Software Turns Hardware into Platforms:
"Tangibles is a thoughtful look at what happens when hardware meets software. Frischoff explains why great engineering alone is no longer enough, using practical examples and useful frameworks. I especially enjoyed the Sony Reader versus Kindle compar"
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Yoel Frischoff
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Chris Benetti's review
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Tangibles: How Software Turns Hardware into Platforms:
"Tangibles offers a comprehensive and highly practical look at how software is changing the economics and strategy of physical products. Its frameworks for product development, positioning, monetization, security, regulation, and long-term management "
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