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Bob Lord

Goodreads Author

Born

in The United States

Website

http://www.convergebook.com/

Twitter

rwlord

Genre

Business

Member Since

May 2013

URL

https://www.goodreads.com/boblord

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Bob Lord, Chief Executive Officer, AOL Platforms
As CEO of AOL Networks, Bob Lord heads AOL’s industry-leading global advertising and technology arm, which reaches marketers and publishers in over 30 countries through Advertising.com, Adap.tv, ADTECH, AOL On, Be On and Pictela. Bob applies principles from his most recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology to position AOL Platforms at the intersection of premium and programmatic. In this unique position, AOL Platforms simplifies digital advertising and enables the world’s top marketers and premium publishers to reach consumers across all screens and formats.

Previously, Bob served as Razorfish Global CEO and CEO of Publicis Groupe’s Digital ...more

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Bob Lord’s books

Average rating: 3.52 · 102 ratings · 5 reviews · 1 distinct work • Similar authors

Converge: Transforming Business at the Intersection of Marketing and Technology
by

Bob Lord (Goodreads Author),

Ray Velez (Goodreads Author)

3.52 avg rating — 102 ratings — published 2013 — 11 editions

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Bob’s Quotes

“Today more than ever, the traditional boundaries between politics, culture, technology, finance, national security and ecology are disappearing. You often cannot explain one without referring to the others, and you cannot explain the whole without reference to them all.”
― Thomas L. Friedman, The Lexus and the Olive Tree

tags: convergence

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