Matt Fox's Blog: Persuasion, Sales, Marketing, Business

The post Disney’s Price Increase appeared first on FrictionFreeSales.com.

Yesterday Disney announced price increases at their parks. A one day pass went up something like $7 and parking went up $2. Guess what happened. People on Twitter went bananas. They were furious that Disney, a for-profit company, would raise their price. They were outraged saying that they’ll never be able to afford to visit

The post Identity Issues appeared first on FrictionFreeSales.com.

You have an identity that controls all you do. It’s an unconscious process always running in the background. It comes out when you say what, or who, you ”are.” Are you a professional, a student, an entrepreneur, a salesperson, a mom, a dad, a smoker, a non-smoker, a conservative, a liberal, democrat, republican, libertarian, Christian,

The post Friction Free Space appeared first on FrictionFreeSales.com.

When I was at my mailbox last night I noticed a fuzzy star slowly moving across the dark sky. I thought the fuzzy speck was a plane behind some hazy clouds. Then I noticed all the stars around it were little points of light. No fuzziness. They were crystal clear. Not a cloud in the

The post Running Your Business Like The Underpants Gnomes appeared first on FrictionFreeSales.com.

I’ve been thinking about random South Park bits recently. I don’t know why. It’s probably because my kids are becoming teens, and they mention things that remind me of the show. One episode that keeps popping into my head involved underpants gnomes. Yes. The Underpants Gnomes. The gnomes would come in the middle of the

The post The Rubber Band Sales Secret appeared first on FrictionFreeSales.com.

You pull a rubber band tight. Let it go. And, it snaps back into its relaxed shape. If you don’t let go, and keep pulling, the rubber band it will break. And then snap back into its relaxed shape. I like to use this metaphor about selling. The sales process involves you creating tension with

The post Busyness appeared first on FrictionFreeSales.com.

When you’re in business you have thousands of things to work on. You have even more ideas you want to implement. And this is only what happens before lunchtime. We have administrative, customer service, sales, marketing, employee relationships, vendor relationships, family tasks, and more. And they all need to be done. Some are more important

The post Rituals and Inertia appeared first on FrictionFreeSales.com.

You wake up and what’s the first thing you do? If you’re like most people, do you go to the bathroom? It’s a ritual you complete before anything else. It’s a biologically required ritual. But it’s a ritual. I’ll bet you have certain patterns around this first ritual of the day, too. Yes. Even your

The post Prison Thinking appeared first on FrictionFreeSales.com.

In prison, you’re stuck in your cell a big chunk of the day. You get a limited amount of time for anything else. If you only had 15 minutes each day to work on your business, what would you do during that time? Putz around on social media? Work on the line spacing on your

The post You Want To Listen To This Interview appeared first on FrictionFreeSales.com.

(clearing my throat) Step right up folks… Who wants marketing tricks and secrets? What about really true sales tips? The facts? You know, the things that really work. Or another marketing cliché that gets mucho clicks but little substance? Except this link will give you substance. It’s not just a clickbait headline. A couple weeks

The post Be Like Hulk appeared first on FrictionFreeSales.com.

Bruce Banner only becomes the Hulk when he’s angry. He has to keep that anger in check. If not, he transforms into the Hulk and destroys everything in sight. There’s a scene in The Avengers when the Hulk is needed. Captain America says to Bruce, “Dr. Banner, now would be a good time for you