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Lawrence Pfaff

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November 2018


Dr. Lawrence Pfaff has spent over forty years in the “change business" – as a high school teacher, athletic coach, licensed therapist, corporate consultant, executive coach, and university professor. Across all these roles, he kept encountering the same frustrating pattern: most people stayed stuck, even when they knew what to do. The traditional explanations – lack of willpower, motivation, or knowledge – didn't hold up. Something fundamental was missing. His latest book "Ready Set Change: Why Knowing What to Do Isn't Enough" is an Amazon #1 New Release.

His discovery of the Change Readiness framework, validated through a transformative year-long program with 21 managers, revealed what that missing piece was. Matching the right support to t
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Average rating: 4.29 · 7 ratings · 2 reviews · 3 distinct works
Ready Set Change: Why Knowi...

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The Self-Awareness Advantag...

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52 Seeds: A Guide to Self-D...

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