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Matt Wilkinson
Goodreads Author
Member Since
August 2026
URL
https://www.goodreads.com/drmattwilkinson
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The Buyer in the Loop: How Synthetic Customers Stop Your Buyer Disappearing Between Research and Market
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Matt’s Recent Updates
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Matt Wilkinson
made a comment on
Charlene’s review
of
The Buyer in the Loop: How Synthetic Customers Stop Your Buyer Disappearing Between Research and Market
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Thank you for the review, so glad you enjoyed it!
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Matt Wilkinson
liked
Charlene's review
of
The Buyer in the Loop: How Synthetic Customers Stop Your Buyer Disappearing Between Research and Market:
"I appreciated this read. It’s not for everyone and is primarily geared towards companies using AI as part of their consumer research. I’m not sure how I feel about it but it’s interesting and I like that it focuses on the need for human to human comm"
Read more of this review »
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Matt Wilkinson
rated a book it was amazing
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Matt Wilkinson
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