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April Dunford
Goodreads Author
Born
Canada
Twitter
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Member Since
June 2019
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“An actionable segmentation captures a list of a person’s or company’s easily identifiable characteristics that make them really care about what you do. For consumers, a segmentation could include combinations of things such as other brands they own or like, stores they buy from, the job they hold or their music or entertainment preferences. For businesses, it could be the way they sell, other products they have invested in or the skills they have or don’t have inside their company.”
― Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
― Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
“Sit, walk or run, but don’t wobble.” Zen proverb”
― Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
― Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
“In this step you need to stay focused on features and capabilities (also called attributes), rather than the value that those features drive for customers (we will get to that in Step 6). I define features as something your product or company has or does. Some examples of features: “a 15-megapixel camera,” “integrates with QuickBooks,” “one-click installation” and “metal construction.”
― Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
― Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
