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Eric Barker

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Eric Barker

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Eric Barker is the author of The Wall Street Journal bestseller Barking Up the Wrong Tree which has been translated into more than 20 languages. Over 500,000 people have subscribed to his weekly newsletter. His work has been covered by The New York Times, The Atlantic, The Financial Times, and others. Eric is also a sought-after speaker, having given talks at MIT, Yale, Google, the United States Military Central Command (CENTCOM), and the Olympic Training Center. His new bestseller, “Plays Well with Others,” was released by HarperCollins in May of 2022. ...more

How To Make Your Writing More Persuasive: 4 Secrets From Copywriting

writing-more-persuasive
Ever try to get anything done these days and realize that no one seems to pay attention to emails anymore?

You send a message. No answer. You send a follow-up. No answer. And then your mind slowly starts to unravel…

Did I type the email address wrong? Nope. Is my internet connection down? Nope. Is this “The Sixth Sense” and I’m Bruce Willis? Nope.

But on another level, you totally understand bec

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Published on November 09, 2025 19:54
Average rating: 4.11 · 19,950 ratings · 1,888 reviews · 2 distinct worksSimilar authors
Barking Up the Wrong Tree: ...

4.11 avg rating — 17,004 ratings — published 2017 — 42 editions
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Plays Well with Others: The...

4.09 avg rating — 2,946 ratings18 editions
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Eric’s Recent Updates

Eric Barker wrote a new blog post

This Is How To Find Meaning In Life: 4 Secrets From Philosophy

We all have times when we become disillusioned. When we feel unmoored. It can be a midlife crisis, a personal tragedy, or it might appear for no reas Read more of this blog post »
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Quotes by Eric Barker  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“We spend too much time trying to be “good” when good is often merely average. To be great we must be different. And that doesn’t come from trying to follow society’s vision of what is best, because society doesn’t always know what it needs. More often being the best means just being the best version of you.”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

“We crave ease, but stimulation is what really makes us happy.”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

“Mentoring a young person is four times more predictive of happiness than your health or how much money you make.”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

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“We spend too much time trying to be “good” when good is often merely average. To be great we must be different. And that doesn’t come from trying to follow society’s vision of what is best, because society doesn’t always know what it needs. More often being the best means just being the best version of you.”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

“We crave ease, but stimulation is what really makes us happy.”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

“Mentoring a young person is four times more predictive of happiness than your health or how much money you make.”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

“Research shows that you don’t actually need to know more to be seen as a leader. Merely by speaking first and speaking often—very extroverted behavior—people come to be seen as El Jefe.”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

“Without a plan, we do what’s passive and easy—not what is really fulfilling. Robert Epstein surveyed thirty thousand”
Eric Barker, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

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