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Paddy Rangappa

Goodreads Author

Member Since

May 2017

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After completing his MBA from the Indian Institute of Management, Ahmedabad, Paddy Rangappa worked for 13 years in Procter & Gamble, covering media, market research, brand management and category management. In 1999 he was posted to Indonesia and then to Singapore as head of Media for P&Gs Asean, Australasia and India region. In 2001, he joined the multinational fast-food company McDonalds where hes currently Senior Director Marketing, Asia-Pacific, Middle East Africa (APMEA). Paddys work involves travelling extensively; he works with the markets in the APMEA region and interacts frequently with the other regions and global headquarters in the US. This gives his wide exposure to the colourful characteristics, quirks and foibles of a variety ...more

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Popular Answered Questions

How do you deal with writer’s block?

Paddy Rangappa I don't always! But the advice I gave above is the best way - by forcing myself to write, even if as I write, I see it at awful. I find the second run…moreI don't always! But the advice I gave above is the best way - by forcing myself to write, even if as I write, I see it at awful. I find the second run - editing and improving - is fun and I WANT to come back to it. So I force myself to do the first part - writing SOMETHING.(less)

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What’s your advice for aspiring writers?

Paddy Rangappa Write! What I mean is start writing even when you have only a germ of an idea or a rough outline of your subject. Don't wait to 'think it through' ful…moreWrite! What I mean is start writing even when you have only a germ of an idea or a rough outline of your subject. Don't wait to 'think it through' fully. And don't pause to edit until you've written a couple of pages at least, even if you think it's not coming out well as you write. When you edit it later you can improve it - sometimes you may change it completely - but you need something to start. Wanting to write something 'really good' often prevents people from even getting started!(less)

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Paddy Rangappa’s books

Average rating: 3.69 · 51 ratings · 13 reviews · 4 distinct works

	Been There Bungled That 3.45 avg rating — 31 ratings — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Spark: The Insight to Growing Brands 4.21 avg rating — 14 ratings — published 2017 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Been There Bungled That: At College, Consulting, Marketing, Advertising, And Life 3.67 avg rating — 6 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Spark 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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13 posts
Paddy Rangappa's Blog

The cross-baldy effect

Today’s woke world needs to wake up to a blatant bias

A sinister problem is seeping stealthily throughsociety, spreading its tentacles and hounding good men. I became aware of itwhen a friend told me I was the splitting image of his cousin and showed me thecousin’s photograph on his phone. The man had a lighter complexion, rounderface and broader nose than me. His eyes were wider apart. And while

Paddy is Currently Reading

Paddy Rangappa is currently reading

The Rupee Tales Box Set

by Karthik Rangappa

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Jun 05, 2017 08:47PM

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Paddy’s Recent Updates

Paddy Rangappa wrote a new blog post Wanted - vaccine against corporate speak Business jargon is not new; neither are articleson it. But Covid-19 has augmented every professional’s game. Doctors are treatingmore patients, econom Read more of this blog post »
Nov 11, 2024 04:31AM · like

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Quotes by Paddy Rangappa (?)

“Not only is there strong empirical evidence to suggest that brand advertising works, but there’s also proof that creativity matters. Jones identifies the three characteristics of ads that have the highest impact on sales: 1. They are intrinsically likeable. 2. They are visual, not verbal. 3. They are communicated in a way that’s relevant to consumers. Another study by Xueming Luo and Pieter”
― Paddy Rangappa, Spark: The Insight to Growing Brands

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“Data, data everywhere, but not a thought to think.’ —John Allen Paulos”
― Paddy Rangappa, Spark: The Insight to Growing Brands

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