Ted Bell's Blog: A Writer's Life - Posts Tagged "advertising-in-publishing"

I imagine I'm not alone in thinking that most ads for books are less than stellar.
A month or so ago I was flipping through the NYT Book Review and lamenting the state of what passes for advertising in the lit world. So I sat down and banged out an ad for my latest book Phantom. It ran in the NYTBR yesterday. Already seeing results.

Plain old black and white, all type, no fancy photoshop images, just an idea.

Which is exactly what's missing in almost
all of the ads running. Good ideas.

I love print advertising and spent many years trying to create ads that actually worked (see VW, Porsche, Chivas Regal, etc). I'd like to explore creating ads for authors who share my frustration with what passes
for effective advertising in publishing.

No idea how this would work, just an interesting notion...love any feedback
from those who share my frustration with the status quo...

Now back to writing my next book.