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Todd Rogers
More books by Todd Rogers…
“BCE, Publilius Syrus, a Latin writer, wrote that “to do two things at once is to do neither.”[”
― Writing for Busy Readers: Communicate More Effectively in the Real World
― Writing for Busy Readers: Communicate More Effectively in the Real World
“A picture is worth a thousand words, as the cliché goes—but those thousand words may not be the ones you’re trying to convey. If translating words into an image can save readers time while serving our goals as writers, then using pictures instead can make sense. If the picture increases complexity, confuses, or distracts the reader, though, including it is probably a mistake.”
― Writing for Busy Readers: communicate more effectively in the real world
― Writing for Busy Readers: communicate more effectively in the real world
“Aim for the least amount of complexity that will allow you to engage your intended reader. You need to pay attention to context, but remember that more readable writing is fundamentally more effective writing.”
― Writing for Busy Readers: communicate more effectively in the real world
― Writing for Busy Readers: communicate more effectively in the real world
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