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Andrew Hinton
More books by Andrew Hinton…
“User perception is important to consider when looking at the results of analytics and other performance measurements. Ten clicks might be fine, if the user is getting value out of each one (and feels like she’s getting where she needs to go); three clicks can feel like forever if the user is floundering in confusion.”
― Understanding Context: Environment, Language, and Information Architecture
― Understanding Context: Environment, Language, and Information Architecture
“Satisficing is a valuable idea for design practice, because it reminds us that users use what we design. They don’t typically ponder it, analyze it, or come to know all its marvelous secrets. They act in the world based on the most obvious information available and with as little concentration as possible.”
― Understanding Context: Environment, Language, and Information Architecture
― Understanding Context: Environment, Language, and Information Architecture
“When watching people use gadgets and software, we need to remember that the way they’re making use of their context is largely being determined by the structures available to them. Often, I have heard e-commerce clients complain that their customers are using the online shopping cart improperly, as a sort of wish-list, even when the site provides a separate wish-list function. Though when you look at the environment neutrally as a cluster of environmental structures, it becomes clear that Add to Cart is usually a much easier and quicker function to find and use than Add to Wish-List — the button tends to be more prominent, more available, and the “Cart” itself is always represented somewhere (normally as a concrete metaphor with a picture of a cart) regardless of where the user is shopping. Why wouldn’t the user make use of such an available, straightforward environmental structure over a less-available abstraction?”
― Understanding Context: Environment, Language, and Information Architecture
― Understanding Context: Environment, Language, and Information Architecture
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