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John Mullins
More books by John Mullins…
“It's the Customer's Problem That Matters, Not Your Solution: Problem‐First, Not Product‐First, Logic”
― Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
― Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
“Silverglide's Jon Thorne learned that having a proprietary technology that solved a real problem—sticking tissue—was a perhaps necessary but insufficient ingredient in building a successful company. Doing so at Silverglide meant pivoting away from the surgical probe toward another surgical instrument, bipolar forceps, that was the bread‐and‐butter tool of choice for many surgeons. In my experience, it takes a pivot or two—sometimes more!—to match a new technology with an appropriate and genuine customer problem.”
― Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
― Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
“Is the venture legal? Are there regulations that might limit or forbid it? Are there risks, including some perhaps previously unseen, that should be considered? Fortunately, in such companies, there are committees of all kinds and armies of lawyers whose main job is to protect the company from those unseen risks, avoid potential lawsuits, and keep its executives out of jail. Why? Many companies' leaders, at their core, don't like risk very much. They prefer as much certainty as they can get their hands on. If the company is listed on a stock exchange, they feel obliged to deliver the earnings that investors expect and deliver them consistently, quarter to quarter. No down quarters, please.”
― Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
― Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
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