Coreen T. Sol's Blog
September 10, 2022
Why I wrote Unbiased Investor
Through research and the experience of working with people over the last thirty years of investment cycles, I came to recognize the critical benefit of reducing the number of decisions you face. To produce reliable financial results, you need two vital ingredients: Reduce the effect of bias and heuristics that undermine your best intentions. And limit the number of economic choices you make overall.
How do you reduce the number of decisions you face? By consistently aligning your choices with your underlying values and objectives. This process significantly inhibits the need for transactional, in-the-moment decision-making while circumventing the impact of predictable bias in decisions.
That is the critical reason to clarify your personal economic values (PEV) and objectives.
Complimenting this decision-aligning approach with simple habits to guard against common errors in judgement produces fewer, more reliable financial decisions throughout your life. It also adds the benefit of reducing the financial stress of unnecessary emotional choices. Hence the reason for this book.
Unbiased Investor: Reduce Financial Stress and Keep More of Your Money will be published by Wiley and Sons in November 2022. Pre-orders are now available wherever you buy books.
How do you reduce the number of decisions you face? By consistently aligning your choices with your underlying values and objectives. This process significantly inhibits the need for transactional, in-the-moment decision-making while circumventing the impact of predictable bias in decisions.
That is the critical reason to clarify your personal economic values (PEV) and objectives.
Complimenting this decision-aligning approach with simple habits to guard against common errors in judgement produces fewer, more reliable financial decisions throughout your life. It also adds the benefit of reducing the financial stress of unnecessary emotional choices. Hence the reason for this book.
Unbiased Investor: Reduce Financial Stress and Keep More of Your Money will be published by Wiley and Sons in November 2022. Pre-orders are now available wherever you buy books.
