Jessica Russell's Blog - Posts Tagged "sale"
How do I Sell my Novel?
Good question. Thankfully there are a lot of ways to do it. Not surprisingly, getting it on the sites of major retailers like Amazon and Barnes & Noble is the first step. Unfortunately, however, that and that alone will yield little or no results unless you advertise. The reality is, you can actually sell as many books as you want to, depending on how deep your pockets are. This is the part that nobody wants to hear, even though they constantly asked the question. The way to sell your novel is to advertise it. Sometimes that procures the next question “where should I advertise?”
That’s a question with multiple answers, and once again, the answers depend on your budget. If your finances allow, definitely sink your money into Amazon and Facebook, but not necessarily in that order.
It may be different depending on the type of book you wrote, but I will tell you my personal experience: I put the most money into Amazon, with Facebook as a close second. Lo and behold, Facebook yielded more results than Amazon, and because I’m not an expert, I’m not sure why. So naturally, the next advertising blitz I did, I put more money into Facebook than Amazon. Watch the trends, and put the most money where you’re getting the most results.
You should always diversify, though, just in case one of your mainstay channels fails you sometime, you can count on the others to still get sales, but never stop advertising. This also goes for book signings. If you don’t advertise them, no one’s going to come. Sometimes, depending on the venue, the mood of the town, and even the weather, people don’t come anyway. However, if you don’t advertise, you are guaranteed a big fat zero. Choose your book signing events carefully, and don’t feel obligated to go to every one. I recently turned down one that I knew was going to be a flat failure, although I still wished everyone the best. But never feel guilty about saying no. It’s your time, it’s your money, and it’s your success! My next post will be about TARGETING your ads. Trust me, it will be interesting! Write on!
That’s a question with multiple answers, and once again, the answers depend on your budget. If your finances allow, definitely sink your money into Amazon and Facebook, but not necessarily in that order.
It may be different depending on the type of book you wrote, but I will tell you my personal experience: I put the most money into Amazon, with Facebook as a close second. Lo and behold, Facebook yielded more results than Amazon, and because I’m not an expert, I’m not sure why. So naturally, the next advertising blitz I did, I put more money into Facebook than Amazon. Watch the trends, and put the most money where you’re getting the most results.
You should always diversify, though, just in case one of your mainstay channels fails you sometime, you can count on the others to still get sales, but never stop advertising. This also goes for book signings. If you don’t advertise them, no one’s going to come. Sometimes, depending on the venue, the mood of the town, and even the weather, people don’t come anyway. However, if you don’t advertise, you are guaranteed a big fat zero. Choose your book signing events carefully, and don’t feel obligated to go to every one. I recently turned down one that I knew was going to be a flat failure, although I still wished everyone the best. But never feel guilty about saying no. It’s your time, it’s your money, and it’s your success! My next post will be about TARGETING your ads. Trust me, it will be interesting! Write on!
