Jessica Russell's Blog - Posts Tagged "write-up"
Low Book Sales? Examine These Three Things
If your book isn't doing well, don’t start second guessing the content. For new writers, whether or not you wrote something interesting and engaging will show up in the reviews. With regard to sales, however, it’s a little different. If you launched several advertising campaigns and your book is not selling, the things you need to rethink are the title, the cover and the write up before ANYTHING else. Those are the three things that sell a book once someone clicks through to your link.
Obviously, good reviews go a long way too, but if a book doesn’t catch the shopper’s attention, he or she probably won’t stick around long enough to read the reviews. Thankfully, it is not nearly as difficult as it used to be to change your book's write-up, title or even it’s cover. This is why you should consider getting an expert’s opinion on those three things if you find that sales aren’t happening, despite effective marketing.
Ask a pro if your title is catchy enough or if it is uninspiring. Get some advice about your cover from a professional artist as well. Boring covers do not sell books. A dull, bland cover subconsciously signals the brain that it’s a dull, bland book. (It’s also important to make sure the cover depicts what is actually in the book so readers don't get mad at you later.)
If possible, when it comes to the write-up, get the opinion of several different professionals to see if it pulls the reader in or if it sounds like 100 other write-ups. Just as books often become formulamatic in today’s modern world, so do write-ups.
Try to avoid overused phrases and clichés and search for unique ways to explain what’s happening in your novel. Of course, there could be many reasons for low sales, but the cover, the title, and the write-up are the three vital aspects that readers often base their purchase decisions on...whether they know it or not! Write on.
Obviously, good reviews go a long way too, but if a book doesn’t catch the shopper’s attention, he or she probably won’t stick around long enough to read the reviews. Thankfully, it is not nearly as difficult as it used to be to change your book's write-up, title or even it’s cover. This is why you should consider getting an expert’s opinion on those three things if you find that sales aren’t happening, despite effective marketing.
Ask a pro if your title is catchy enough or if it is uninspiring. Get some advice about your cover from a professional artist as well. Boring covers do not sell books. A dull, bland cover subconsciously signals the brain that it’s a dull, bland book. (It’s also important to make sure the cover depicts what is actually in the book so readers don't get mad at you later.)
If possible, when it comes to the write-up, get the opinion of several different professionals to see if it pulls the reader in or if it sounds like 100 other write-ups. Just as books often become formulamatic in today’s modern world, so do write-ups.
Try to avoid overused phrases and clichés and search for unique ways to explain what’s happening in your novel. Of course, there could be many reasons for low sales, but the cover, the title, and the write-up are the three vital aspects that readers often base their purchase decisions on...whether they know it or not! Write on.


