R. Eric Reidenbach
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Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
by
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published
2006
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3 editions
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The Wizardy of Customer Value: An action guide to measuring & managing loyalty
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published
1998
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Developing New Banking Products: A Manager's Guide
by
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published
1987
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Value-Driven Channel Strategy: Extending the Lean Approach
by
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published
2006
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2 editions
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Six Sigma Marketing: From Cutting Costs to Growing Market Share
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published
2009
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Bank Marketing: A Guide to Strategic Planning
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Ethics and Profits: A Convergence of Corporate America's Economic and Social Responsibilities
by
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published
1989
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Effective Bank Marketing: Issues, Techniques, and Applications
by
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published
1987
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The Bank Marketing Handbook: A Step-By-Step Guide for Today's Market-Driven Banker
by
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published
1994
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2 editions
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Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage
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published
2006
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