Gary L. Lilien’s Followers (2)

Gary L. Lilien

Combine Editions
Gary L. Lilien’s books

Average rating: 3.78 · 83 ratings · 1 review · 41 distinct works

	Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Arvind Rangaswamy 3.71 avg rating — 28 ratings — published 1997 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing Engineering by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn really liked it 4.00 avg rating — 25 ratings — published 2007 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Models by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy 3.82 avg rating — 11 ratings — published 1991 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing Engineering and Analytics by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn 3.18 avg rating — 11 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	New Product and Brand Management: Marketing Engineering Applications 4.50 avg rating — 2 ratings — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Repeat Purchase Diffusion Model: Bayesian Estimation and Control really liked it 4.00 avg rating — 2 ratings — published 2015 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management and Strategy: Marketing Engineering Applications by Gary L. Lilien, Arvind Rangaswamy really liked it 4.00 avg rating — 1 rating — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Business-to-Business Marketing (Research Handbooks in Business and Management series) by Gary L. Lilien (Editor), Rajdeep Grewal really liked it 4.00 avg rating — 1 rating — published 2012 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A repeat purchase diffusion model : Bayesian estimation and control 1979 [Leather Bound] really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Repeat Purchase Diffusion Model: Bayesian Estimation and Control by Gary L. Lilien, Ambar G Rao, Sloan School of Management (Creator) liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars