Discover new books on Goodreads

See if your friends have read any of Gary L. Lilien's books

Gary L. Lilien

Gary L. Lilien’s Followers (2)

member photo

member photo

Gary L. Lilien

Combine Editions
Gary L. Lilien’s books

Average rating: 3.78 · 83 ratings · 1 review · 41 distinct works

	Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Arvind Rangaswamy 3.71 avg rating — 28 ratings — published 1997 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing Engineering by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn really liked it 4.00 avg rating — 25 ratings — published 2007 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Models by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy 3.82 avg rating — 11 ratings — published 1991 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing Engineering and Analytics by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn 3.18 avg rating — 11 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	New Product and Brand Management: Marketing Engineering Applications 4.50 avg rating — 2 ratings — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Repeat Purchase Diffusion Model: Bayesian Estimation and Control really liked it 4.00 avg rating — 2 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management and Strategy: Marketing Engineering Applications by Gary L. Lilien, Arvind Rangaswamy really liked it 4.00 avg rating — 1 rating — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Business-to-Business Marketing (Research Handbooks in Business and Management series) by Gary L. Lilien (Editor), Rajdeep Grewal really liked it 4.00 avg rating — 1 rating — published 2012 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A repeat purchase diffusion model : Bayesian estimation and control 1979 [Leather Bound] really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Repeat Purchase Diffusion Model: Bayesian Estimation and Control by Gary L. Lilien, Ambar G Rao, Sloan School of Management (Creator) liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Gary L. Lilien…

Is this you? Let us know. If not, help out and invite Gary to Goodreads.