Books by Gary L. Lilien

Gary L. Lilien
Average rating 3.78 · 83 ratings · 1 reviews · shelved 292 times

Showing 30 distinct works.

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	Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Arvind Rangaswamy 3.71 avg rating — 28 ratings — published 1997 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing Engineering by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn really liked it 4.00 avg rating — 25 ratings — published 2007 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Models by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy 3.82 avg rating — 11 ratings — published 1991 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing Engineering and Analytics by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn 3.18 avg rating — 11 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	New Product and Brand Management: Marketing Engineering Applications by Gary L. Lilien 4.50 avg rating — 2 ratings — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Repeat Purchase Diffusion Model: Bayesian Estimation and Control by Gary L. Lilien really liked it 4.00 avg rating — 2 ratings — published 2015 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management and Strategy: Marketing Engineering Applications by Gary L. Lilien, Arvind Rangaswamy really liked it 4.00 avg rating — 1 rating — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Business-to-Business Marketing (Research Handbooks in Business and Management series) by Gary L. Lilien (Editor), Rajdeep Grewal really liked it 4.00 avg rating — 1 rating — published 2012 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A repeat purchase diffusion model : Bayesian estimation and control 1979 [Leather Bound] by Gary L. Lilien really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research: Marketing Engineering Applications by Gary L. Lilien, Arvind Rangaswamy liked it 3.00 avg rating — 1 rating — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Repeat Purchase Diffusion Model: Bayesian Estimation and Control by Gary L. Lilien, Ambar G Rao, Sloan School of Management (Creator) liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Model Relativism: A Situational Approach to Model Building by Gary L. Lilien 0.00 avg rating — 0 ratings — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products by Gary L. Lilien 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Optimal Weightlifting by Gary L. Lilien 0.00 avg rating — 0 ratings — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	New Prodct&Mkt Thinkr Pk by Gary L. Lilien 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Business-to-Business Marketing: Second Edition (Research Handbooks in Business and Management series) by Gary L. Lilien (Editor), Andrew J. Petersen (Editor), Stefan Wuyts (Editor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ADVISOR 1 : a descriptive model of advertising budgeting for industrial products 1978 [Leather Bound] by Gary L. Lilien 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Teacher's Manual for Marketing Management Analytic Excercises with Lotus 1-2-3 Copyright 1988 by Gary L. Lilien 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A model for allocating retail outlet building resources across market areas 1974 [Leather Bound] by Gary L. Lilien 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Model for Manpower Management by Gary L. Lilien, Ambar G. Rao 0.00 avg rating — 0 ratings — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Model for Allocating Retail Outlet Building Resources Across Market Areas by Gary L. Lilien 0.00 avg rating — 0 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Marketing Promotion Model With Word of Mouth Effects by Gary L. Lilien, Ambar G. Rao 0.00 avg rating — 0 ratings — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Do European Industrial Marketers Budget Differently?: An International Comparison via the Advisor Model by Gary L. Lilien, David Weinstein 0.00 avg rating — 0 ratings — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products by Gary L. Lilien 0.00 avg rating — 0 ratings — published 2015 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Emerging Approaches to Retail Outlet Management by Gary L. Lilien 0.00 avg rating — 0 ratings — published 2015 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Lilien, Arvind Rangaswamy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management: Analytical Exercises for Spreadsheet/With 3.5" Disk by Gary L. Lilien 0.00 avg rating — 0 ratings — published 1998 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management and Strategy: Marketing Engineering Applications, Second Edition by Gary L. Lilien, Arvind Rangaswamy 0.00 avg rating — 0 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Mix Analysis With Lotus 1 2 3 Including Disk by Gary L. Lilien 0.00 avg rating — 0 ratings — published 1986	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Tutorial Marketing Engineering by Gary L. Lilien, Arvind Rangaswamy 0.00 avg rating — 0 ratings — published 2003	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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