Kelly   Mooney

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Kelly Mooney

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February 2026


Kelly Mooney is a three-time author, speaker, board director of a public company, and longtime gender equality advocate. She's also a wife and mother of two who built her career while navigating the realities of modern work and family life.

Over a decades-long career, she has experienced the full arc of the workplace—from intern to CEO—ultimately co-owning and leading the nation's largest women-owned digital agency, scaling it 15x, and later exiting the business to IBM, where she served as Chief Experience Officer for North America.

Consistently ahead of the curve, Kelly anticipated the power shift from organizations to consumers, authoring The Ten Demandments and The Open Brand—the latter becoming required reading at Stanford and other uni
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Average rating: 3.99 · 131 ratings · 41 reviews · 3 distinct worksSimilar authors
The Open Brand: When Push C...

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3.55 avg rating — 80 ratings — published 2008 — 9 editions
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UP!: The Playbook for Every...

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it was amazing 5.00 avg rating — 29 ratings3 editions
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The Ten Demandments: Rules ...

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4.27 avg rating — 22 ratings — published 2002 — 4 editions
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UP! by Kelly   Mooney
“When you lead yourself, you don't leave what happens next to chance. You take responsibility for who you are and what you do, and work to become the best version of you. When you lead yourself, you develop your self-knowledge and take intentional steps to move closer to your goals and the life you want to live. This inner development will bring definition and specificity to your understanding of what you care about, what you’re capable of, and who you are from the inside out. As your self-knowledge increases, your vision for your future becomes clearer and you get stronger.”
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Sapiens by Yuval Noah Harari
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Atomic Habits by James Clear
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Ugly Love by Colleen Hoover
Ugly Love
by Colleen Hoover (Goodreads Author)
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The Housemaid by Freida McFadden
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Atomic Habits by James Clear
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The Lovely Bones by Alice Sebold
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The Girl on the Train by Paula Hawkins
The Girl on the Train
by Paula Hawkins (Goodreads Author)
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Quotes by Kelly Mooney  (?)
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“When you lead yourself, you don't leave what happens next to chance. You take responsibility for who you are and what you do, and work to become the best version of you. When you lead yourself, you develop your self-knowledge and take intentional steps to move closer to your goals and the life you want to live. This inner development will bring definition and specificity to your understanding of what you care about, what you’re capable of, and who you are from the inside out. As your self-knowledge increases, your vision for your future becomes clearer and you get stronger.”
Kelly Mooney, UP!: The Playbook for Every Woman on the Rise

“When you recognize that nearly everything in front of you—your attitude, your behavior, your relationships—is a choice, you begin to understand just how much of your life is in your control. When you own your choices, your life will not be perfect. In fact, it will always be imperfect. But it will be 100% uniquely yours.”
Kelly Mooney, UP!: The Playbook for Every Woman on the Rise

“When struggling at work, most people ask themselves the wrong question: “Should I stay or should I go?” But this question limits your possibilities to a mere two options. A better, more powerful question to ask yourself is this: “Why am I here, and how can I grow?” Answering that question may lead you to countless options and empower you to take responsibility for what you need and want.”
Kelly Mooney, UP!: The Playbook for Every Woman on the Rise

“When you lead yourself, you don't leave what happens next to chance. You take responsibility for who you are and what you do, and work to become the best version of you. When you lead yourself, you develop your self-knowledge and take intentional steps to move closer to your goals and the life you want to live. This inner development will bring definition and specificity to your understanding of what you care about, what you’re capable of, and who you are from the inside out. As your self-knowledge increases, your vision for your future becomes clearer and you get stronger.”
Kelly Mooney, UP!: The Playbook for Every Woman on the Rise

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