David H. Falloure's Blog

After twelve (12) years and more than 135 posts and 14 rotating pages, Spartans are still the beast! They were number one in 2011 and again in 2015. Out of curiosity, the Brands in History stats department ran the numbers and confirm that the Spartan post is by far most viewed on this blog. To this day, there is something about the Spartan culture that absolutely keeps them top of mind when it comes to ‘brands in history’ and our collective memory. Although the film 300 didn't hurt.

What a great ...

Newbies and visitors don't get it until they've spent some time in Texas. It takes a while to acclimate to the can-do-attitude—that around every corner is an opportunity, and that everyone is a friend (until they're not). It's a place where people are proud of their heritages, be they of Asian, African, Hispanic, or European decent. Just put in a good day's work and love your family and you're golden. But there is something else. Texas has the singular distinction among US states that it was onc...

Women make up some of history's most fascinating characters, turning accepted convention of their day flat on its ear, and forcing modern readers to rethink "traditional" female roles. Yeah, these women were anything but conventional. They kicked the idea of a "man's world" squarely in the jewels.

Forged by Fire...  Joan of Arc: The original Iron Maiden and perhaps the toughest woman in history. Oh, and she was merely a teen.

The Lady with the Lamp  Florence Nightingale lit the way for modern nurs...

This is not the first use on this site of the Klingon saying, "The honor is to serve." But on such a day honoring veterans, it remains applicable because while stated by a fictitious character, it nicely sums up the spirit of the men and women who served in our armed forces—and very much those who have served and sacrificed in the defense of our nation. On this day, BIH highlights those who've honored our country with their service and, as well, those brands that are the source of many military ...

 Once more unto the breach of fear and horror. It is that time of year when darkness falls across the land and the midnight hour is close at hand. Creatures crawl in search of blood, to terrorize the neighborhood—and whosoever shall be found without the soul for getting down, must stand and face the hounds of hell. We bring the funk of forty thousand years, while grizzly ghouls from every tomb are closing in to seal your doom. Fight though you might to stay alive, your body starts to shiver. For...

This is a throw back to a post from 11 years ago. As it's Hispanic Heritage Month, well, it seemed appropriate. Therefore, resubmitted for your approval:

Villa rides! He is Francisco "Pancho" Villa, the enduring brand as the iconic Mexican bandit to most Americans and Mexicans. To Americans, Villa is the quintessential Mexican bandit as characterized in films such as the Treasure of the Sierra Madre, The Professionals, and Blazing Saddles. And to most Mexicans, Villa is a legendary folk hero alon...

A year after Snowmageddon and we're again heating things up with love. Florists are thriving. Restaurants are packed. And even a few travel destinations are booked. And it's all due to this chubby little cherub that's one of the most ancient of brands—the mischievous little archer that has made an ass of many would-be lovers and given others just the shot in the arse needed to win over a heart. Cupid is his name, which is Latin for passionate desire. Ah, but the Romans don’t have sole claim over...

This is old but it's about to be new because I've received a few"asks" to make this current. Therefore, submitted for your approval:

Marketing communications (marcom) remains a game of strategy, the winning approach incorporating the right mix of the right message, the right brand, and the right audience, using whatever targeted tools are on hand at the moment of dissemination. Modern arsenals are loaded with channels of communication, but way back in the day, it was word of mouth that was king. ...

General George S. Patton was the hard-charging, hard-talking, and hard-nosed “S.O.B.” remembered as much for his mouth as for his command abilities. In terms of military campaigns, his noted successes include North Africa, Sicily, and the opening months of America’s incursion into France. He is also credited with collapsing the NAZI offensive in December of 1944, known as the Battle of the Bulge. From an overall military standpoint, Patton is highly regarded as a commander. And he was bred for t...

 A century ago the RMS Titanic steamed into the annals of disaster brands. That may sound odd, but there are those ill-fated moments that persist in our psyche—they have attributes that lend themselves to a brand experience. Some disaster brands are epic in natural scale like Pompeii. Others are man-made calamities such as Pearl Harbor. Then there are a few that are more personal because of individual and familiar faces linked to the event, like Amelia Earhart. The Titanic is a little of both.

Sh...