Robert Tercek

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Robert Tercek

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June 2015


Robert Tercek invents the digital future. His book VAPORIZED was selected as the 2016 International Book of the Year by GetAbstract. He has launched satellite networks, the first video on mobile phones, multimedia games, and live interactive learning programs. He provides strategic insight to Turner Broadcasting, InterPublic Group, PBS and other firms. In the past he served in executive leadership at MTV, Sony Pictures and most recently as President of Digital Media at OWN: The Oprah Winfrey Network. An enthusiastic advocate of the future of media and entertainment, Robert is a highly in-demand keynote speaker.

What is Vaporized? Dematerialization Into Software

There is a seismic shift rippling through the entire economy, but it’s difficult to observe because it is invisible. I call this change “vaporized”. When my clients ask me to explain what is happening to consumer electronics devices, fixed media and even retail stores, I tell them that these things — and a great many others — are being vaporized: that is, they’ve been replaced by digital software.

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Published on July 05, 2015 15:23
Average rating: 4.03 · 98 ratings · 14 reviews · 5 distinct works
Vaporized: Solid Strategies...

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Vaporisiert: Solide Strateg...

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“Apple has $194 billion in cash on hand. That’s enough to buy 483 of the S&P 500 companies.”
Robert Tercek, Vaporized: Solid Strategies for Success in a Dematerialized World

“everyday life is about to get strange or amazing, depending upon how comfortable you are with devices that talk back.”
Robert Tercek, Vaporized: Solid Strategies for Success in a Dematerialized World

“In its quest to organize the world’s information, Google has scoured vast troves of data to amass the greatest accumulation of information assets on the planet, including the billions of search queries on google.com and YouTube and the billions of interactions on Android, the dominant operating system for most mobile devices. Google also controls an ever-growing index of the world’s websites and the browsing history of more than 2 billion users, three types of maps of the Earth’s surface and traffic patterns, a real-time list of trending topics, the largest archive of discussions in Usenet groups, the entire contents of 20 million books, a huge collection of photographs, the largest collection of video on the planet, the largest online email repository, even the largest archive of DNA data.”
Robert Tercek, Vaporized: Solid Strategies for Success in a Dematerialized World

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