Robert Tercek's Blog

There is a seismic shift rippling through the entire economy, but it’s difficult to observe because it is invisible. I call this change “vaporized”. When my clients ask me to explain what is happening to consumer electronics devices, fixed media and even retail stores, I tell them that these things — and a great many others — are being vaporized: that is, they’ve been replaced by digital software.

The process of dematerialization has been most noticeable in the media and entertainment industr...

I’ve had the honor of being invited to make a presentation at three different TEDx events: TEDxMarin 2011, TEDxTransmedia in Rome 2012, and TEDxHollywood 2014. These three short talks present a sequence of perspectives on the way creative activists use media to foster social change.

The first talk is called “Reclaiming the Power of Personal Narrative.” It talks about the rise of social media, the trance of mass media, and the way that creative activists are using newly-democratized access to...

In June 2014 I was invited to serve as the moderator and host of a panel discussion at the Ford Motor Company’s design center in Dearborn, Michigan. I was joined by three gifted designers at the peak of their craft: Moray Callum, Ford’s VP of Design, Gadi Amit of New Deal Design who designed the Lytro camera, the Fitbit wearable fitness tracker, and the Project Ara modular smart phone; and Jane McGonigal, the game designer and author of the bestselling book “Reality is Broken”. It was a li...

Robert is a consummate professional. An energetic, captivating speaker who has a passion for his topic and the experience, knowledge, and skill to back it up. His workshop and keynote were easily the most popular events of our conference. Highly recommend Robert for any company that would like assistance in their creative process.

One of the exciting things for me about the games industry is being a part of its growth and maturation, especially with respect to the business side of things. Without a doubt, Robert created one of the best, most principled co-publishing arrangements that I have ever seen, let alone signed. If every publishing and distribution executive applied that much fairness, reason and good faith in their agreements, the games industry would be a far better place for creative people and talent to thri...

Rob, you have a talent for taking abstract ideas and turning them into concrete reality. That’s a vital skill for any startup company. In just a few months, you accomplished a lot: you created a world-class brand identity system for Boomer Hottie, you defined the deal structure for our licensing business, and you crafted all of our corporate marketing material and partnership agreements. You are a creative powerhouse.

I am thrilled about participating in TEDx Transmedia. I’ll be the final speaker there at the end of the day. They have a stellar lineup of speakers, all exploring the future potential for media. It’s happening in Rome on September 28.

Below I’ve posted a preview interview that I did for the event. Personally I find the word “transmedia” inelegant, like new media in drag, but I am a big fan of innovation in television. I am looking forward to seeing some amazing things in Rome.

TEDxTransme...

In this episode, I had a visit from Carmine Gallo, the affable author of “The Power of Foursquare”. He offered a surprising number of useful insights into this social mobile app.

Internet versus Television: the new digital ecosystem presents a major threat to traditional TV.

Executive briefing on the future of retail and omni channel commerce. By invitation only.