Tom Hayes

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July 2014

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Tom Hayes is the founder and owner of Riley Hayes. Tom put the principles of Relevance: Matter More to use throughout his business, applying them to agency evaluations, creative briefs, and strategic planning. As a result, Riley Hayes is recognized for work that helps client brands and products matter more to their customers. The agency serves some of America’s most prestigious clients, including Delta Air Lines, U.S. Bank, Walgreens, 3M, Allen Edmonds, Alerus Financial, Tradition Capital Bank, Korn Ferry, Scholarship America, and Dunn Bros Coffee. Tom takes pride in the ways Riley Hayes has been able to help clients, large and small, enjoy sustainable success.

Average rating: 3.87 · 15 ratings · 1 review · 2 distinct works
Relevance: Matter More

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4.27 avg rating — 11 ratings — published 2014 — 2 editions
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South Dakota Railroads (SD)

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2.78 avg rating — 9 ratings — published 2004 — 5 editions
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“The Wizard of Oz teaches us a valuable lesson about what makes a journey meaningful. It is not mere possession, but also awareness of our unique gifts that enables us to put them to use. We learn that conquering trepidation and taking that first step is the only way to come to self-awareness, master our talents, and seize opportunities to support each other to success.”
Tom Hayes

“We each carry with us unique gifts, recognized and unrecognized. We long to harness those gifts in a way that gives life significance and helps us to matter more in the lives of others.”
Tom Hayes

“Commoditization is the enemy of meaning. In ages dominated by the forces of commoditization, individuals pay the price with devalued lives. by contrast, unique skills requiring mastery and expertise, like the skills of a brain surgeon, are safe from the threat of commoditization.”
Tom Hayes

“Unless individuals have the power to defy commoditization and define their own lives, their potential is vulnerable to the crushing forces of objectification.”
Tom Hayes

“We don't experience our professional and personal lives as separate worlds; they are intertwined and holistic.”
Tom Hayes

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