Kenneth E. Clow
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Integrated Advertising, Promotion, and Marketing Communications
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published
2001
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69 editions
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Marketing Management: A Customer-Oriented Approach
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published
2009
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8 editions
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Essentials of Marketing Research: Putting Research Into Practice
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published
2013
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7 editions
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Cases in Marketing Management (The Ivey Casebook Series)
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published
2011
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5 editions
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Services Marketing: Operation, Management, and Strategy
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published
2003
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2 editions
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Concise Encyclopedia of Professional Services Marketing
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published
2008
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7 editions
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The IMC Plan Pro Handbook
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published
2008
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2 editions
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Essentials of Marketing Research: Putting Research Into Practice
by
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published
2013
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Instructor's Manual with Video Guide, Integrated Advertising Promotion, and Marketing Communitations, third edition
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Integrated Advertising, Promotion and Marketing Communications + Imc Planpro Handbook + Imc Planpro Software
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published
2008
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