Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction…
Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consu…
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
Charlie Donlea is the USA TODAY, IndieBound, and #1 Internationally bestselling author of critically acclaimed, propulsive thrillers including THE GIRL WHO WAS TAKEN, DON'T BELIEVE IT, TWENTY YEARS LA…
