Hermawan Kartajaya

Hermawan Kartajaya’s Followers (41)

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Hermawan Kartajaya


Born
in Surabaya, Indonesia
November 18, 1947

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Hermawan Kartajaya is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” 2002 saw him team up with Kotler again in their book "Rethinking ...more

Average rating: 3.86 · 2,268 ratings · 272 reviews · 85 distinct works
Marketing in Venus

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3.76 avg rating — 250 ratings — published 2003 — 4 editions
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New Wave Marketing: The Wor...

3.95 avg rating — 110 ratings — published 2008
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Wow Marketing

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4.04 avg rating — 79 ratings — published 2014
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Grow With Character

4.19 avg rating — 72 ratings
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Positioning, Diferensiasi, ...

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4.10 avg rating — 60 ratings — published 2008
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Hermawan Kartajaya on Marke...

4.23 avg rating — 53 ratings — published 2006
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CONNECT! Surfing New Wave M...

3.86 avg rating — 58 ratings — published 2010
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Marketing Klasik Indonesia

3.81 avg rating — 54 ratings — published 2007
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Hermawan Kartajaya on Marke...

3.79 avg rating — 52 ratings — published 2006
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Wow Selling: Salespeople ar...

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3.75 avg rating — 48 ratings — published 2014
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More books by Hermawan Kartajaya…
Hermawan Kartajaya on Brand Hermawan Kartajaya on Marke... Hermawan Kartajaya on Service Hermawan Kartajaya on Segme... Hermawan Kartajaya On Posit... Hermawan Kartajaya on Process Hermawan Kartajaya on Diffe...
(9 books)
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3.57 avg rating — 232 ratings

Marketing in Venus Playbook... Marketing in Venus Playbook... Marketing in Venus Playbook...
(3 books)
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really liked it 4.00 avg rating — 26 ratings

Quotes by Hermawan Kartajaya  (?)
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“Mangan ora mangan sing penting CONNECT!”
Hermawan Kartajaya, Anxieties / Desires



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