Max McKeown

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Marks54
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Max McKeown

Goodreads Author


Member Since
March 2012

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Max McKeown is an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School. He is a fellow of the RSA.

Average rating: 3.52 · 804 ratings · 75 reviews · 37 distinct worksSimilar authors
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#NOW: The Surprising Truth ...

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Innovation Book, The: How t...

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Truth About Innovation: A S...

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Adaptability: The Art of Wi...

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Unshrink: Yourself, Other P...

3.64 avg rating — 11 ratings — published 2002 — 5 editions
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The Innovator's Book: Rules...

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Adaptabilidad

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3.88 avg rating — 8 ratings
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The Strategy Book: How To T...

3.22 avg rating — 9 ratings2 editions
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More books by Max McKeown…
King Rat
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Jaw Breaker
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by Alex Smith (Goodreads Author)
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A Merciful Death
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by Kendra Elliot (Goodreads Author)
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Quotes by Max McKeown  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.”
Max McKeown

“Strategy is not really a solo sport – even if you’re the CEO.”
Max McKeown, The Strategy Book

“Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.”
Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

“Strategy is about shaping the future.”
Max Mckeown, The Strategy Book

“Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.”
Max McKeown, The Strategy Book

“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
Max McKeown, The Strategy Book

“Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.”
Max McKeown, The Strategy Book

“Corporate strategy is usually only useful if you get people engaged with helping you to make it work.”
Max McKeown, The Strategy Book

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