Max McKeown > Quotes

“Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.”
― Max McKeown

“Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.”
― Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

“All failure is failure to adapt, all success is successful adaptation.”
― Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

“Strategy is not really a solo sport – even if you’re the CEO.”
― Max McKeown, The Strategy Book

“Following the rules of your industry will only get you so far.”
― Max McKeown, The Strategy Book

“Change is inevitable, progress is not.”
― Max Mckeown, Truth About Innovation: A Small Book About Big Ideas

“Strategy and culture should have breakfast together.”
― Max McKeown, The Strategy Book

“Adaptability is about the powerful difference between adapting to cope and adapting to win.”
― Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

“Corporate strategy is usually only useful if you get people engaged with helping you to make it work.”
― Max McKeown, The Strategy Book

“Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“The true parents of creativity are curiosity and necessity.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Before innovation - or practical creativity - there is insight. You must see the world differently.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Culture is the sum of the values, beliefs and assumptions of human groups.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“There are no perfect leaders.”
― Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

“Strategy is about shaping the future.”
― Max Mckeown, The Strategy Book

“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.”
― Max McKeown, The Strategy Book

“With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.”
― Max McKeown, The Strategy Book

“Innovation is about practical creativity - it's about making new ideas useful...”
― Max Mckeown

“Brilliant strategy is the best route to desirable ends with available means.”
― Max McKeown, The Strategy Book

“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
― Max McKeown, The Strategy Book

“Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.”
― Max McKeown, The Strategy Book

“Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“A great strategy meeting is a meeting of minds.”
― Max McKeown, The Strategy Book

“The real heart of strategy is the strategist.”
― Max McKeown, The Strategy Book

“Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.”
― Max McKeown, The Strategy Book

“Nowists get off on getting on, so they run when they could walk, jump when they could sit and dance when they could sit at the edge. They regret inaction, so simply act.”
― Max McKeown, #NOW: The Surprising Truth about the Power of Now

“Let go to get going.”
― Max McKeown

“We need to move from comparative advantage to perpetual advantage...”
― Max McKeown, The Strategy Book