Blue Ocean Quotes

“Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“If you want to become a positive thinker, don't think lack, think abundance, for you and for everyone. Dream big; as bigger as the blue ocean. Become aware of your thoughts and you will be aware of yourself.”
― Israelmore Ayivor, Dream big!: See your bigger picture!

“Strategic managers can read “blue ocean” currents; operational managers only see “red ocean” currents.”
― Pearl Zhu, Digital Hybridity

“With your blue ocean move chosen, and its market potential confirmed, it's time to formalize your business model.”
― W. Chan Kim, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

“Blue ocean strategy, by contrast, shows how strategy can shape structure in an organization’s favor to create new market space.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.”
― W. Chan Kim, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant