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Daniel Acuff

Daniel Acuff Ph.D. is considered to be one of the leading experts on marketing to children and kid-attractive products, programs and characters in the world. He is the author of the foundational book: What Kids Buy and Why - the Psychology of Marketing to Children. As a consultant for more than twenty-five years, he has assisted more than fifty major corporations with their kid-targeted new products and programs and their marketing. Companies include such as: Disney, Mattel, Hasbro, Nickelodeon, ABC TV, Hallmark, Kellogg's, Kraft, Nestle and Marvel. He assisted M&M Mars in the creation of the M&M characters. Dr. Acuff is the author of ten books, four screenplays and hundreds of articles focusing on the likes and dislikes of children, kids, ...more

Combine Editions
Daniel Acuff’s books

Average rating: 3.83 · 42 ratings · 6 reviews · 28 distinct works

	What Kids Buy and Why: The Psychology of Marketing to Kids 3.83 avg rating — 23 ratings — published 1998 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children 3.50 avg rating — 10 ratings — published 2005 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Golf and the Zen Master - 8 Golf and Life Lessons to Max Your Game 4.75 avg rating — 4 ratings — published 2011 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	GOLF TALK - What to Say to Yourself to Win from Tee to Green 4.50 avg rating — 2 ratings — published 2003 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Market Smart: The Best in Age and Lifestyle Specific Design by Daniel Acuff, David Bonner, Jim Gilmartin really liked it 4.00 avg rating — 1 rating — published 2009 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Magic of Wild Horse Valley really liked it 4.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Talk to Yourself it was ok 2.00 avg rating — 1 rating — published 2013 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Success Talk: What to Say to Yourself to Win at Life and Love 0.00 avg rating — 0 ratings — published 2003 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Golf Is The Teacher, Life Is The Lesson 0.00 avg rating — 0 ratings — published 2003	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Mysteries of Quan 0.00 avg rating — 0 ratings — published 2003 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars