Marketing Frustrations
Writing a book of any kind is the easy part. All you have to do is spend a certain amount of time putting pen to paper or fingers to keyboards, revise, rewrite, seek beta readers, and send the finished product to an editor. Marketing the final product is a little more difficult in my humble opinion. I have tried almost every marketing venue for an indie author. I went the social media route. I plugged my book to potential buyers and bought ads hoping to attract more buyers. Guess what? The sales were anemic. After spending what seem like an eternity on social media trying to sell the book, I turned my attention to blogs, free press release services, Paid and free websites in another attempt to rack up sales. The result: Weak sales (If any at all). I printed out a bunch of business-size cards advertising the book and left them around different places, and made flyers and did the same. Again, the sales were non-existent. Therefore, I decided to do everything at once. I advertised on social media, posted on blogs, sent out press releases; put ads on websites all over the place, and distributed business cards and flyers. Still I saw the same results. As time went on, I figured out something, I was now a weaker writer. Instead of reading books in the genre in which I write to help improve my skills, and writing everyday, I was trying to market. As a writer, there should be a fine line. You should read and write everyday to become better and someday the marketing may payoff.
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The Aspiring Author
A blog about the ups and downs of my journey striving to become a successful author in a very saturated marketplace.
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I hope you achieve whatever success you aspire to, but most importantly I hope you enjoy your work, no matter what becomes of it.