If a novella is one-sixth the size of the novel, should the novella’s blurb be one-sixth the size of the novel’s blurb? I’m thinking that is not a proportional relationship. Else my novella’s blurb would be about two sentences.

So, blurb-writing. I spend more time per word on the blurb than I do on any other piece of the novel (except, perhaps, the title). The blurb is often listed as the second thing readers consider when buying a book (yes, the cover is first; the proverb has changed nothin...