Ai :/lʌv/
What's behind that horrendous title?
It's not that I want to drive retailers' spell checker into a grinding halt, no, not at all.
I found it precise and succinct, it embodied all I wanted to say about my novel. I still do, aside from the fact that many of their websites are still not in unicode.

Okay, enough ranting.
Ai is love.
That's how I say it. Notice the bits after the colon? That is the pronunciation of love. Yep it is love pronounced using IPA - International Phonetic Language.
(here if you are interested)

And Ai? Many languages here in eastern hemisphere use the sound of ai to denote love.