I have to admit it. I find social media mind boggling. You can type something poignant and get 20 views. You type "Hi there!" and five hundred people want to see it. I'm trying to understand the game, but the rules seem to keep changing. And I can't tell you how many people/companies have offered to explain it for just a few hundred dollars. I've asked a number of authors how social media companies have done for them and the answer seems to be "a negligible increase in sales." So what's the secret? Anybody out there have experiences to share?