Going the Indie publishing route is both scary and terrifying. You really have to learn about R.O.I. in terms of publicity, advertising, book conversion, and pricing. You basically become a mini-CEO but you lack an MBA. Still, one principle of all negotiations and relationships comes out:

Never let anyone fuck you today or tomorrow.

About a year ago, I felt Amazon's hot dick in my ass and it hurt and I was uncomfortable. Basically, Amazon's plan for books and eBooks is simple: it's Dime-Store economics. They want to steadily decrease your book's price "in theory" to drive up sales, but at the very real cost of profitability. Also, the temporary boost in sales never ever lasts. There are a handful of winners in their Kindle Unlimited "ploy", but mostly losers.

Consumers clearly win, but authors are stuck in the Dime-Store trap of lowering prices to chase after really cheap buyers. Yes, you can sometimes strike it rich, but I think people should only publish an eBook to Amazon for 3-6 months to make that fast cash, and then unlist it.

That's what I did. As stated earlier, I unlisted my books from Amazon and, funny enough, they continue to sell at iTunes and elsewhere. Also, I realized something: books should not be victims of deflation. If anything, like the minimum wage, they should be tied to inflation in terms of value. Prices should go up over time.

Ergo, I recently raised the price of my short soccer eBooks by one dollar. I plan on raising the price every 5-10 years commensurate to inflation. I've worked hard to pen books that will be relevant for many years and are not just fanboy gossip or ghostwritten star player autobio shit.

You can get my Soccer Spanish book here at iTunes.

You can get my Real Madrid-Barca "first hundred years of rivalry" book here at iTunes.